A、与同类竞争性物业相比，作品独有的设计策划、市场定位: According to Reckitt Benckiser’s Corporate brand identity guidelines:
更多说明A、与同类竞争性物业相比，作品独有的设计策划、市场定位: According to Reckitt Benckiser’s Corporate brand identity guidelines: ‘Our new corporate brand identity takes its inspiration from an uplifting and highly visible metaphor. It harnesses the wind’s energy to provide its drive and agility. Sharp and angular, it is competitive, spirited, full of vivacity,
energetic, colourful and dynamic – all attributes of our business.’
据利洁时的企业品牌标识指引：“我们的新的企业品牌标识的设计灵感来自令人振奋和高度可见的隐喻。它利用风的能量来提供其驱动和敏捷性。夏普和角度，它是具有竞争力，意气风发，充满活泼的，
充满活力，丰富多彩，活力 - 我们业务的所有属性“。
B、与同类竞争性物业相比，作品在环境风格上的设计创新点: Therefor, by using the metaphor of the sport kite, an exciting visual language has been created around two key elements in this Hi-End with LEED Platinum office at Park View Building:
为此，通过运动风筝的比喻，一个令人兴奋的视觉语言已经建立在这个的Hi-End与LEED白金级写字楼在公园景观建设围绕两个关键要素：
C、与同类竞争性物业相比，作品在空间布局上的设计创新点: 我们提出了一个非常激励方式，以一贯的基调和风格的办公空间，并有助于增强客户的企业品牌标识。使用来自于粉色，黄色，青色，灰，紫色，橙色，蓝色和绿色企业的We present a highly inspired approach to a consistent tone and style with office space and help reinforce client’s corporate brand identity. Colours used for the office come from the corporate brand colour palette in Pink, Yellow, Cyan, Lime, Purple, Orange, Blue and Green. The speed lines reproduce as a consistent tone of grey and are integral to the Kite formations. They show direction and convey agility, power and speed atmosphere for their Asia and China office in Beijing.
品牌调色板办公室的颜色。速度线再现为一个灰色色调一致，并集成到风筝编队。他们表现出的方向和传递敏捷，力量和速度的气氛在北京的亚洲和中国的办公室。 D、与同类竞争性物业相比，作品在设计选材上的设计创新点: 1. Corporate brand logo shape
2. Series of eye-catching Kite graphics
1，公司品牌标志的形状
2系列的抢眼风筝图形
E、与同类竞争性物业相比，作品在投入运营后的出众经营效果: The client says this office could be a new standard of their global office enviornment.
业主说这个办公室可以作为他们在世界其他地方办公室的标准。
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